POC recognized the need to update their e-commerce site to enhance user engagement, improve brand perception, and streamline sales processes. Collaborating closely with POC’s marketing, brand, and product teams, we set out to refine and elevate the user experience. Our goal was to create an updated user experience and a cohesive visual language that resonated with users, resulting in smoother navigation and increased engagement.

We refined and streamlined the user journey, simplifying navigation to guide users through a seamless shopping experience. An enhanced mobile design now appeals to customers on the move, simplifying the purchasing process. This project was a joint effort from Eidra — Above focused on user experience and visual design, while Umain led the technical strategy for both the frontend and backend of the updated platform.

The imagery is probably the strongest visual assets in the POC experience. We were looking for contrasting and complementary qualities in the other visual elements, in order to let the imagery stand out as the sole hero. Treatment of typography, iconography and colors are meant to be both contrasting and complementing and complete the visual expression.